May 2010

Cincinnati Chiropractic

At my Cincinnati Chiropractic Clinic I treat plenty of older adults who are challenged by balance problems. In fact, 9% of adults, aged 65 and over, are affected by dizziness, “wooziness,” and other balance-related problems. Good balance is crucial, of course, in aiding elders in continuing to be independent and to avoid falling down and sustaining injuries that are frequently extremely serious or even fatal. But, what you may not know is that falls produce a large percentage of work-related injuries for workers under 65 years of age, including those in their twenties and thirties. That’s right! Balance problems can take place at any age. That is why those who work in”precarious locations” like construction workers, roofers, oil platform employees, windows cleaners, or anywhere else where a ladder is required are in danger of serious injury if their balance isn’t good.

The principal function of good balance is to assist us in managing and maintaining our body position, whether standing still or moving, and whether on the ground or high up on a platform. Good balance helps us to walk without stumbling, arise from a sitting position without swaying, and to climb stairs without slipping. To sum it up, then, good balance is vital to our health and well-being.

What is commonly surprising to some young adults, in particular is that they could have a balance dysfunction without any idea of how threatening it is. Sometimes a person can “shake off” a dizzy feeling and the sensation may not come back for a while. But, when unexpected dizziness comes about at a critical moment, it is too late to shake it off and a fall is usually certain.

Vertigo is the medical term for the sensation that you, or things around you, are spinning. Nearly 40% of people in the U.S. will have at least one episode of dizziness that is distressing enough to seek out help from a health professional, such as your Chiropractor at Cincinnati Chiropractic. That said, if you work at any of the jobs listed above, it is an excellent idea for you to see a chiropractor to have your balance checked prior to an unexpected episode of dizziness, rather than as a response to such an episode. Why? Because as a chiropractor, I can not only check your balance, and make corrections if necessary, but can aid you in maintaining good balance in the future. And, naturally, having good balance will likely save you from serious injury or worse.

Balance disorders are serious at any age. If you think that you might have a possible balance disorder, it is crucial for you to be evaluated and treated without delay. To help to make your decision easier if you can answer “yes” to any of the following questions, even if the experience is seldom or infrequent, it is highly recommended that you discuss the symptom(s) with a chiropractor as soon as possible:

• Have you experienced a feeling of being “unsteady?”

• Has the room seemed to spin around you?

• Has there ever a time when you felt as if you were moving when you knew you were standing still?

• Have you lost your balance and/or fallen down?

• Have you ever felt as if you were falling?

• Has your vision ever become “blurred?”

• Have you ever felt disoriented, or lost a sense of time, place or identity?

Remember: Balance problems are not specific to a particular age group. From the time we learn to walk until we take our final step, our falling down is an ever-present possibility. All the more reason to have your balance checked if you work in a job that makes your falling down a “critical” issue. Don’t wait until you sustain a work injury! Call a Chiropractor today, and if you’re in the Cincinnati area, I’d love to be your Cincinnati Chiropractor!

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Here’s an interesting question for you to consider: Do you want to keep your chiropractic internet marketing in-house or do you want to hire a professional? There are pros and cons to both, and the answer lies in your particular situation. Let’s check out the advantages and  disadvantages of both.

Advantages of in-house chiropractic internet marketing

  1. There is a lower monthly cost involved in using someone already employed by you.
  2. The staff knows your practice intimately.  Your staff has a good understanding of your clinic’s particular services and, therefore, is able to describe your specialties easier than those who don’t know the specifics of your particular practice.
  3. You can communicate anytime. Being in-house it is easier to set up times to have meetings or just to chat about situations on the fly.

Disadvantages of in-house chiropractic website marketing

  1. The staff may not be fully aware of what SEO (search engine optimization) is, let alone how to accomplish it. In that case, a lot of education and training will be needed to make sure SEO gets done right.
  2. The staff may be overworked. Sometimes the time it takes to do SEO can be underestimated. It is an ongoing process that can actually be a full-time job.  If a marketing manager has been told to do SEO as well as his or her full time job, obviously that person will be overworked and feel overwhelmed.
  3. Attention needs to be paid to detail. This goes together with Point #2. If the staff is overworked, they have no time to check out search engine news and keep up-to-date on how the search engines have changed the game each week and what needs to be done to implement those changes to keep your clinic internet presence up in the rankings.

Advantages of using an outside professional

  1. Chiropractic marketing companies are specialists in the field.  They have experience in working on numerous clinics and their websites and optimizing them for SEO.  They know, first hand, what works effectively and what doesn’t.
  2. There is a dedicated team at the company who will be working on your site and can give it the attention it requires.
  3. The company has a specific plan and won’t be just jumping around, going from short term tactic to short term tactic with no organized strategy and no clear way to reach your desired goals. In other words, they have an “integrated” internet marketing strategy.

Disadvantages of a chiropractic internet marketing company

  1. Let’s face it, it can get expensive, but costs vary widely from company to company. Some companies out there are charging $600-$700 a month for their services. It is definitely worth your while to shop around and research before you buy.
  2. There is usually a commitment. Most chiropractic internet marketing companies will want you to sign up for at least six months to a year.
  3. Account management can be a problem. With high turnover rates at many companies, especially the big ones, there may be a chance that you’ll get handed from account manager to account manager just when you were building a relationship of trust. You may have to start over again, maybe even have to redesign and reiterate your strategy with the new manager.

Now that you’ve taken a moment to look at the pros and cons of both keeping your internet marketing in-house or hiring a professional, the solution to SEO and your internet marketing strategy will depend on the size of your practice, the time and staffing you can devote to it, and your overall long-term goals.

Now, of course, we are a chiropractic internet marketing company that specializes in helping chiropractors with their internet presence. So, I will admit that I am a bit biased on the side of your hiring an expert to do it right. If you are thinking of hiring a company to develop and implement your internet marketing strategy, it is tremendously important for you to hire one that specializes in chiropractic clinics. Why? Because we understand the chiropractic profession intimately. Therefore, in the long run it will save you both time and money not having to explain what chiropractic is about to some general SEO company. There are several of us out there.

If you are going to go with an outside company, be sure to read the fine print. Look at the bottom of their page for a disclaimer. If they have one, read about their “typical” results. You don’t want to be fooled by outrageous claims even though such hype can be enticing. Remember, your internet marketing strategy is just one stream of new patient leads. Even though chiropractic internet marketing is fast becoming a great source for new patient leads, and even though internet marketing gets more important with every passing day,  and even though it is a crucial area in which to generate new patient leads, it is still not the only source of marketing you will need to succeed in your practice.

Whether you choose to keep your internet marketing in-house or to hire a professional, you want to be sure that the time and money you spend on SEO gets you where you want to go. A member of your staff that does your internet marketing for “free,” while squeezing those efforts in-between other tasks, may “cost” you in the long run. A professional whose sole focus is internet marketing, won’t lose sight of your goals. Internet marketing is essential to your practice, so choose your chiropractic internet path wisely.

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Helpful Practices That May Help You Avoid Hip Fractures From Falls

May 8, 2010

It isn’t news to anyone that elderly people are more prone to bone fractures, especially of the hip. Fortunately, there are a number of preventative measures that older adults can take to help avoid bone fractures, especially from falls. As a chiropractor, I recommend a number of preventative measures to my older patients, not the [...]

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Not All Carbohydrates Are Equal

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As a chiropractor who works with athletes, both young and old, and one who preaches a healthy diet in addition to regular chiropractic care, I am often asked by my more active patients about “fuel foods,” especially before a big high school football game or prior to a weekend warrior event. The most frequently asked [...]

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